The Look Show #1: Pop-Up Lounge

I will be blogging about The LOOK Show in four parts because I have taken almost 1,500 photos this weekend so I need to narrow things down and show you it all in four short instalments.

Being one of the final five blog winners for LOOK Magazine’s blogging competition (how bloody exciting!), I got to go to the event which was organised by Look Magazine and I feel like I must show you everythinggggg. I am absolutely dying to show you the catwalk collection, it was going to be the first post, but I will refrain and show you everything in order.

We started the day by making our way to Westfield Stratford City shopping centre. The regeneration in East London is really exciting and E20 is going to be a very desirable postcode in the near future.


When I arrived at Westfield, I made a beeline for The Look Magazine Pop-Up Lounge where we met other bloggers. There was such a positive buzz around it, the queue for the Lounge was massive and I was excited to recognise some people from the blogs that I read on a regular basis.

fashion bloggers at look show 2011

I’m sad that I missed out on meeting some girls who I was expecting to see there due to timing but hopefully we’ll meet one day!

I am so grateful for the opportunity, and I’m happy that I got to experience such a good weekend. Look Magazine reiterated that we had blogger duties throughout the day and I was keen to fulfil them. After some twitter updates from the Lounge, I took some photographs before grabbing some lunch and then promptly headed over to the the Pre-Show reception where I met up with the others from the Top 5 Finalists.

Lily (LLYMLRS)   |   Me (Temporary:Secretary)  |   Fritha (The Fish Tank)   |   Gem (Gem Fatale)

I really can’t wait to show you the photos, I won’t upload all 1,500 images, but I’ve been through them ALL and have selected the best out of the bunch, so please come back and visit the blog for the next few posts which will be dedicated to #LookShowWSC weekend!

(What I wore: TopShop dress, Miss Selfridge shoes, Models Own nail polish in Bubblegum, Mulberry Bag (Tillie), Rings from T:S)
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53 thoughts on “The Look Show #1: Pop-Up Lounge

  1. Looks like you had such an amazing time – can definitely see why you took so many photos! And a white dress against black opaques is one of my favourites 🙂

  2. aw i love the pic of everyone on their computers, the lounge looks great. it sounds like it was a fab day, i'm looking forward to rest of your look show posts! love what you wore, especially those beautiful shoes xx

  3. aw you look lovely hun!! love your little white lace dress!!! looks like you had such fun! i was at westfield for a store launch blogger event that morn but it was insanely packed i left early it was so hot in there! xo

  4. Great post, it's great to see you making the most of the VIP treatment! Looking forward to hearing what you thought of the show too :). AND if you shopped any of the looks after? X

  5. Woohoo! You wore the heels, you look lovely! I was exhausted after being in Westfield for only an hour, too many people, I had to fight my way through the crowd at some point ha-ha! Hopefully we can meet some day!! xx

  6. Sarah, you always manage to look so beautiful and cute rolled into one! I literally adore your dress, and you wear it so well! Plus love the shoes, I'm after some like these!
    Eeek, such a lovely post! xx

  7. aww you looked so gorgeous hunni, still so bummed we never got to meet (one day damn it). So happy you had a fab day and that you meet Lily and Gem they are such sweethearts aren't they 🙂
    Hope I see you at same point and looking forward to seeing the rest of your posts xxx

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