The Look Show #2: Backstage Reception

blogger event in london westfield stratford city

VIP Area

Following up from my previous post, these photos were taken before the actual show where we went to the backstage area for pre-show party with drinks and some nibbles.

I’m going to keep this short in writing and let the photos speak for itself, this part of the day was brief and I think we were all eagerly anticipating the show!

We mingled with fellow bloggers and when I walked in, I immediately recognised a few people but it took me ages to pluck up the courage to go up and speak to them.

I did eventually speak to some lovely people and I am pleased that I did. I shouldn’t have been so nervous and next time in a situation like this, I will just go for it and say hello. I was really excited to see Jen, Lily (LLMLRS), Lily (LilyPebbles), KateGem and Sara. I’m an avid reader of all of their blogs and I love their blogs even more now I have met them in person! 

The Front Row

After the drinks and food, we all shuffled out of the VIP area to get our seats and wait for the show to start where we were only a couple seats away from Kelis.

Each guest got a LOOK goody bag filled with lots of cool things! I am really grateful I got to sit front row so I made sure I took the opportunity to get some good snaps of the beautiful models in their gorgeous clothes.

The best bit is that after seeing the catwalk, you can go and shop for the very same outfit that the models are styled in. It’s easy to forget that we don’t usually get to see high street clothes in this format.

Sure, there’s visual merchandising which is important to draw people in to the shop in the first place but once we’re in the store, the majority of clothes are usually on hangers hung up on the rails.

We don’t ever see these high street garments on live on a model on a runway, so I think that the team at LOOK Magazine ( has done a great job in coming up with the concept of putting the affordable brands we see every day on an attractive catwalk in all their fashion glory for everyone to see.

Seeing the clothes this way certainly made me want to buy EVERYTHING! Even from Marks & Spencer and I’m not someone who typically fit the M&S customer profile. I’ll reveal more in my next post, as this is what I will be blogging about next. I just hope that everyone is going to be pleased with the photos! I can’t wait to show you!

β–΄ Follow Me On Twitter β–΄ Like My Facebook Page β–΄ Follow Me On Instagram β–΄


  1. September 22, 2011 / 1:01 pm

    Great photos, you all look so lovely, I can imagine it was super exciting to meet everyone! You feel like you know people already when you follow their blogs and Twitter etc.

  2. September 22, 2011 / 1:06 pm

    lovely pictures!!! x

  3. September 22, 2011 / 1:09 pm

    I am so jealous that you got to go to this, but I'm really happy for you because it seems like you had a lovely time. I couldn't spot Kelis in the background at all! I'm glad that you enjoyed going, and that the other bloggers were nice. I've been reading your last few posts about the event but I didn't get time to comment, so I'm glad I am now! Ps, your topshop dress is lovely!


  4. September 22, 2011 / 1:10 pm

    Oh I am so so jealous! These photos do speak for themselves. Such a great event xx

  5. September 22, 2011 / 1:19 pm

    Ps: You really look absolutely perfect there, by the way. The photos are wonderful too, I always like to see people smiling and having a good time :).

  6. September 22, 2011 / 1:23 pm

    that's a great pic you got of alesha, she was so funny but obviously enjoying herself!

  7. September 22, 2011 / 1:35 pm

    Gorgeous photographs x x x

  8. September 22, 2011 / 1:47 pm

    You keep making me more and more jealous! Can't wait to see what's in your goody bags πŸ™‚ You all look amazing!

    The Deer Head


  9. September 22, 2011 / 1:51 pm

    How exciting. I do think the Look Show is a great idea. And congrats on getting to go

  10. September 22, 2011 / 2:29 pm

    This looks like so much fun! Wish I could have been there to meet you haha. You all look so lovely!

  11. September 22, 2011 / 2:35 pm

    It looks like so much fun! Glad you had a good time πŸ™‚ Must have been great to see more accessible fashion which you could go and buy after if you wished! x

  12. September 22, 2011 / 2:36 pm

    This looks like it was a great event lovely, looking forward to seeing your other posts!

  13. September 22, 2011 / 2:42 pm

    Well done! I'm so pleased you were in the final 5, your blog is so fabulous so you really deserve it! That photo of you and Lily is also so pretty! xxx

  14. September 22, 2011 / 2:44 pm

    wow it looks amazing! so jealous! looks like you had an amazing time, can't wait to hear more about it! πŸ™‚ xx

  15. September 22, 2011 / 3:43 pm

    Looks like you had an amazing time, the VIP area sounds like fun! Can't believe you were near Kelis. Looking forward to reading your next Look Show post πŸ™‚ xx

  16. September 22, 2011 / 4:06 pm

    Holy mackerel! So many beautiful people all in one place!

  17. September 22, 2011 / 4:15 pm

    You look absolutely gorgeous in these pics! It must have been a great time, hope I'll get a chance to experience something like this in my life πŸ™‚

  18. September 22, 2011 / 4:23 pm

    The Look show looked so amazing, and I'm so jealous of you getting to meet Lily from llymlrs and Sarah aka Burn the Blonde! Looks like you had a fb time, and I really hope I'll get the opportunity to go to a similar event and mingle with some of my fave bloggers in the future!

  19. September 22, 2011 / 5:04 pm

    Wow, fantastic shots! Looks like you had an amazing day! πŸ™‚

    xo Samantha Grace

  20. September 22, 2011 / 5:18 pm

    omg! baby you look so cute!
    i love your blog!

    big kiss from poland!

  21. September 22, 2011 / 5:23 pm

    Ah again it looks so amazing Sarah, can't wait for more πŸ˜€

  22. September 22, 2011 / 5:36 pm

    thanks for your comment on my blog. Yes, that's my boyfriend! I felt like I was the only one to bring a fella too, maybe we should introduce them to each other next time, lol! I took him to the last Look show too which he was apprehensive about as it was his first fashion show, but he enjoyed it so much he wanted to come again this time.

  23. September 22, 2011 / 5:57 pm

    You took some lovely photos Sarah, I almost feel like I was there. Really hope you win the competition, I'm loving your Look Show blog posts (:

  24. September 22, 2011 / 6:08 pm

    I'm so jealous πŸ˜‰

  25. September 22, 2011 / 6:26 pm

    This looks so amazing, I'm so jealous. Looks like you had a great time! You look so lovely xx

  26. September 22, 2011 / 6:33 pm

    The moustache ring looks so amazing Sarah, oo can't wait till it's available to buy πŸ˜€

  27. September 22, 2011 / 7:48 pm

    I CAN SEE KELIS!! She's wearing the tartan trousers in one of your pics!! wow wow wow. Hope you had a fab time.
    Where's your dress from btw? πŸ™‚

  28. September 22, 2011 / 7:57 pm

    Sounds like you had such a great time! I'm very jealous πŸ™‚ Lovely photos here too xx

  29. September 22, 2011 / 8:44 pm

    Wow! Congratulations πŸ™‚ πŸ™‚ Looks like you had loads of fun!
    Looking lovely as well! x

  30. September 22, 2011 / 9:12 pm

    Nice pics!

  31. September 22, 2011 / 9:19 pm

    Cute pictures, and I love your outfit – the dress is amazing! πŸ™‚

  32. Anonymous
    September 22, 2011 / 9:37 pm

    I was having a shy moment and saw you plus all the other bloggers you have mentioned but failed to say hi!! lol which is unusual for me considering at uni i was student union officer and captain of the cheerleading squad! lol

    yes! those are the earing from the voucher we all got, originally i though you could go and pick anything but when i got to the till they staff realised that the voucher was badly written and you had a choice of a few pieces in a box! but i love these earings!

  33. September 22, 2011 / 11:00 pm

    oh wow so much fun! I love your look~ Black glasses + red dress = so perfect!

  34. September 23, 2011 / 8:24 am

    Loving reading your Lookshow posts, the pictures and write ups are great – such a talented lady.
    You also look stunning, this dress is perfect for you.
    Have a fab weekend. xx

  35. Anonymous
    September 23, 2011 / 9:16 am

    I'm simply jealous!
    love the pics!<3 so many pretty women!

  36. September 23, 2011 / 9:22 am

    Looks like so much fun! And you look gorgeous by the way πŸ˜€ x

  37. September 23, 2011 / 12:13 pm

    Ahh you looked beautiful, gutted I didn't get a chance to speak to you! So jealous of your seats, we were stuck up on the balcony, rubbish! Glad you had a good day πŸ™‚ xx

  38. Anonymous
    September 23, 2011 / 1:23 pm

    Ahh thank you for the get well message! Im okay now πŸ˜€ Looks (sorry for the pun ha) like you had a fab time at the Look so, rather jealous!! Love the outfit too πŸ˜€ xx

  39. September 23, 2011 / 6:31 pm

    Brilliant pics, you certainly deserved this opportunity and it looks like you had a great time!

  40. Anonymous
    September 23, 2011 / 6:50 pm

    Wonderful pictures, looks like you had a great time. I'm exactly the same as you when mingling, I find to hard to sort of pluck up the courage to speak to people but when I do I always feel 10 times better about it, it's never had bad as I imagine!

  41. September 23, 2011 / 8:04 pm

    Amazing pics, sounds like an amazing event! You look very pretty πŸ™‚

    Xo, Imke

  42. September 24, 2011 / 5:30 am

    love the dress you wore honey, so gorgeous on you!! must have been amazing to be involved in this, congrats πŸ™‚ xo

  43. September 24, 2011 / 9:31 am

    I love reading all these posts, it looked like an amazing day! You managed to take some brilliant photos of the event! xx

  44. September 24, 2011 / 9:53 am

    I'm loving these posts, such an interesting insight and youve broken it down in such a great way. Thank you for your comment πŸ™‚ Its so nice of you to try and help so much, I did try and reach out to Lara, I tweeted her and Ive commented her in the past but she never replies so I've given up :/ xxx

  45. September 24, 2011 / 10:50 am

    Oh girl, you look stunning πŸ™‚ all the ladies are gorgeous and all the outfits are killing, amazing πŸ™‚ some faces are even familiar to me haha!

    Love, Isabela

  46. September 24, 2011 / 10:57 am

    What a fabulously fun event, you look so cute sweetie!

    I wish we stayed in the same country so we could have a blogger meetup too. πŸ™‚

    The Cat Hag
    Join My Giveaway

  47. September 24, 2011 / 11:52 am

    That looks like it was so much fun!!! Especially getting to sit in the first row as a VIP! I bet it was exciting to meet your fave bloggers, too and getting to put a real-life face to the blog. xx

  48. September 24, 2011 / 7:56 pm

    what a well dressed front row! i'm seriously in love with your white dress (: so glad you had a good time, you 100% deserve it xxx

  49. September 24, 2011 / 10:02 pm

    I wish i had been there too… maybe in a few years!! P.s. did you know you were featured in Fabulous magazine today?! x x x

  50. September 24, 2011 / 10:06 pm

    Those pictures are so fun, I love love love your dress, you're so pretty! Looks like you had an amazing time πŸ™‚

  51. September 25, 2011 / 1:11 am

    You look so beautiful, and I LOVE your glasses; they're super cute!

  52. September 25, 2011 / 1:43 am

    Very interesting blog! πŸ™‚ really like very much!
    new follower πŸ™‚
    twitter: @nyloncake


  53. September 25, 2011 / 5:33 am

    SOoooo jealous!! Looks like you are having a blast..

    Hugs! ~Angel

  54. September 25, 2011 / 11:15 am

    Really beautiful photographs, you have a great eye. Looks like such a fun day πŸ™‚ x

  55. September 25, 2011 / 12:50 pm

    what a great blog with beautiful pictures πŸ™‚ i love your style and your hair!

    love, lola

  56. September 25, 2011 / 1:18 pm

    It looks absolutely amazing there – and you look fabulous too!

  57. September 25, 2011 / 2:11 pm

    It all looks like so much fun! Lovely pictures, every looked so beautiful

  58. September 25, 2011 / 7:21 pm

    i love the sixth picture, it looks like such a good time.

  59. September 25, 2011 / 9:30 pm

    Super jealous! This looks like such an amazing experience!

Leave a Reply

Your email address will not be published. Required fields are marked *