Following up from my previous post, these photos were taken before the actual show where we went to the backstage area for pre-show party with drinks and some nibbles.
I’m going to keep this short in writing and let the photos speak for itself, this part of the day was brief and I think we were all eagerly anticipating the show!
We mingled with fellow bloggers and when I walked in, I immediately recognised a few people but it took me ages to pluck up the courage to go up and speak to them.
I did eventually speak to some lovely people and I am pleased that I did. I shouldn’t have been so nervous and next time in a situation like this, I will just go for it and say hello. I was really excited to see Jen, Lily (LLMLRS), Lily (LilyPebbles), Kate, Gem and Sara. I’m an avid reader of all of their blogs and I love their blogs even more now I have met them in person!
The Front Row
Each guest got a LOOK goody bag filled with lots of cool things! I am really grateful I got to sit front row so I made sure I took the opportunity to get some good snaps of the beautiful models in their gorgeous clothes.
The best bit is that after seeing the catwalk, you can go and shop for the very same outfit that the models are styled in. It’s easy to forget that we don’t usually get to see high street clothes in this format.
Sure, there’s visual merchandising which is important to draw people in to the shop in the first place but once we’re in the store, the majority of clothes are usually on hangers hung up on the rails.
We don’t ever see these high street garments on live on a model on a runway, so I think that the team at LOOK Magazine (www.look.co.uk) has done a great job in coming up with the concept of putting the affordable brands we see every day on an attractive catwalk in all their fashion glory for everyone to see.
Seeing the clothes this way certainly made me want to buy EVERYTHING! Even from Marks & Spencer and I’m not someone who typically fit the M&S customer profile. I’ll reveal more in my next post, as this is what I will be blogging about next. I just hope that everyone is going to be pleased with the photos! I can’t wait to show you!