Fashion and beauty blogger UK

UK Fashion, Beauty & Lifestyle Blogger

I’m Sarah, based in the UK and I’ve been fashion & beauty blogger for 15 years.

Temporary:Secretary is a fashion and beauty blog (UK), but you will also find the odd bit of lifestyle, home inspiration, travel and a few pet content from time to time (Because the Internet loves pet pics and I like to please the crowd!).
About Me:

Before social media really kicked off and the term “influencer” was invented, I started my own e-commerce business from my uni bedroom in 2008 as a side hustle. It received national press coverage (and my products were worn by Fearne Cotton on the front cover of Sugar Magazine and by girl group, Little Mix.

During this time, also took up blogging as a hobby. As part of the first generation of high street style bloggers, I immersed myself in the community but the turning point for me was in 2011 when I was voted best LOOK Magazine’s best blogger.

In addition to this, I hustled in freelance work with small independent businesses, before embarking on a career in marketing and digital. I enjoyed a short stint in the digital team at Soap & Glory in London. Then I worked in social media for an award-winning fashion department store, and was then part of the marketing team at one of the biggest shopping centres in Europe.
About My Fashion & Beauty Blog:

After I won LOOK Magazine’s fashion blogging competition in 2011 (here’s the entry I submitted if you fancy taking a look!), my fashion and beauty blog took off in ways I never imagined.

I enjoy working with national and global brands while retaining editorial and creative control and feel very lucky to be in the position where brands trust me enough to do this.

If you’re working on blogger outreach and campaign, I would love to be part of it, please feel free to drop me an email which can be found on my contact page.
My fashion & beauty blogging highlights so far:
partywear, fashion bloggers, UK fashion bloggers, british fashion blogs

I was one out of the five bloggers chosen to front a social media campaign for F&F

fashion bloggers, UK fashion bloggers, british fashion blogs

A full page spread in Magazine (supplement with OK Magazine)

I worked with LOOK Magazine on their campaign with Malibu Rum. I was given my own column in 6 issues of LOOK Magazine that Summer.
  • Won LOOK Magazine’s Best Blogger (read my competition entry here and check out the event photos here).
  • Shortlisted for a Cosmo Blog Awards in 2012 (Established Fashion Blog category).
  • I was one of the five bloggers involved in F&F Partywear campaign.
  • Worked alongside Stylight for the app launch, and attended their bloggers party in Germany.
  • Official blogger for Malibu Rum in 2013 creating content for the social media channels.
  • Featured in six issues of LOOK Magazine as part of Malibu Summer campaign.
  • Featured in Magazine.
  • I was a Dahlia Girlfriend where I contributed to their blog for six months.
  • Was a guest blogger on Fashion Union for three months.
  • Official UK Blogger for Spanish brand, Baleeblu where I attended the WGSN Fashion Awards at the V&A with them as part of their big launch.
Want To Work With Me?

I love creating content and if you think that I fit within your brand’s profile, I’d love to hear from you. Please get in touch and email me at [email protected]

Brands that I have worked with includes:

Selfridges | ASOS | Hobbs | | Selfridges | Ted Baker | Fiorelli |  New Look | Dorothy Perkins | OUTFIT | Jules B | BANK | Dahlia | F&F | Laura Ashley | Cath Kidston | | Glamorous | Daniel Footwear | Fashion Union | House of Fraser | Rare London | Marc B | Vente Privee | Voucher Codes | Cloggs | Rekorderlig Premium Cider | Pago Fruit Juice | Malibu Rum | Crown Paints | Tempur | Hive | Yankee Candle and various beauty brands such as Boots, Soap & Glory, Ciaté, NARS, Liz Earle, QVC, Avon, Jurlique, Benefit Cosmetics and Balance Me.


Social Media Links

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Disclaimer: As of May 2012, items marked with an asterisk [*] will indicate a gifted sample sent to me by a PR, brand representatives, or a digital marketing agency. Gifted samples are only accepted on the basis that it is in line with the style and aesthetics of my blog.

This blog contain affiliate marketing links via Skimlinks and rStyle.

All of the content on my blog (text and photography) are my own unless otherwise stated. Please do not use the images from this website without prior permission.
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