The Look Show #3: Main Event

As I said in my submission entry post that if I won the competition to sit front row at The Look Show then I’d blog about it in a way that makes the readers feel as if they were there with me. So the first thing I packed was the camera, and several camera lenses.

I was worried that I’d look stupid with carrying such a big heavy camera around but I wanted to take the good one with me so I could get some clear photographs. It was worth it as I managed to get some good snaps, and I have been excited to show you these images since last week!

So what’s fashionable this season? At the main event, many of our favourite high street retailers showcased key pieces from their A/W collection, highlighting what the key trends are for this season.

Instead of putting them in to category of each brand, I have sorted them in to trends and each section will feature a few looks from each retailer (sorry that this post is image heavy, I didn’t want to split this one in to two parts as I am already blogging about the event in 4 sections, didn’t want to drag this out any longer either as I really want to show you everything in one go!).

(All photos in this post are shot by me at The Look Show A/W 11 for the use of this blog and for Look Magazine. The camera used here is a Nikon D90 with a Tamron 18-270 lens) 


A prominent trend that we saw on the Look Show catwalk this season was Androgyny. Vogue called this trend “Femi-man”, a mixture of boyish silhouettes with feminine details, neck ties and pussy bow blouses teamed with classic tailoring. Put your own edgy twist on it by wearing leather trousers, as shown by Mango and River Island. Sarah Harding from Girls Aloud was rocking one of the best outfits of the day with her androgyny blazer and ankle grazer tailored trousers.
Miss Selfridge displayed bold and bright colours, adding some vibrancy of jewel colours to your Autumn wardrobe. My favourite was the pleated midi skirt in jade green from Miss Selfridge. This season’s colour block trend is combined with Seventies Chic; Faux fur, feathers, flared trousers, maxi dresses with fluted sleeves and floppy hats. Dorothy Perkins styled up to this trend very well but this outfit from New Look was my favourite.

We were all pleasantly surprised by the collections from Dorothy Perkins and Limited by Marks & Spencer. Dorothy Perkins collection looks bright and fresh, whilst Marks & Spencer stuck with their classic shapes but managed to appeal to a more youthful market with the Limited line. 

To see all the collection from every retailer that were involved in this year’s Look Show, you can find out more by going to the Look Website. You can also view the video of the catwalk here. Special thanks to Look Magazine for putting on a good show this year. 

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  1. Anonymous
    September 25, 2011 / 3:45 pm

    Fantastic look show report!! well done, this looks like it must of taken hours!!!

    p.s not sure if i replied in an earlier comment but yes those earings were with my river voucher in the look booklet! xxx

  2. September 25, 2011 / 3:45 pm

    The clothes look so nice, I'm really looking forward to a/w season. Love your photos xx

  3. September 25, 2011 / 3:49 pm

    Thanks for showing us all the fantastic photos, it looked like a really good fashion show!

  4. September 25, 2011 / 4:04 pm

    absolutely brilliant post – fells like I was there too! my favourite piece was that mint green pleated skirt too. So pretty and floaty. xx

  5. September 25, 2011 / 4:19 pm

    amazing images so jealous you got the look show but loved reading you post and seeing your photos of the show πŸ™‚ xo

  6. September 25, 2011 / 4:24 pm

    Im very glad you took a big camera, these pictures are great! They should pay you for these snaps πŸ™‚ youve broken them down wonderfully too and the post isnt too photo heavy. I really love the femi-man look πŸ™‚ its amazingg. Thank you for your lovely comment too, you are one of the nicest bloggers ever. You instantly cheer me up! I'll try again with Lara, hadnt realised just how busy she was πŸ™‚ xxx

  7. September 25, 2011 / 4:26 pm

    Wow, you managed to get some awesome images, love how you've organised them into to trends too. Looks like a good day and you look fabulous in the pictures I've seen of you.

  8. September 25, 2011 / 4:38 pm

    Thank you for sharing all the photos with us. It was definitely worth carrying your camera around for. The pieces are absolutely beautiful, I am in love with the first 'stars and sparkles' dress.


  9. September 25, 2011 / 4:46 pm

    Loved this post so much! I honestly felt like i was right there at the show instead of rainy scotland! πŸ™‚

  10. September 25, 2011 / 4:56 pm

    I love that H&M outfit with the yellow bow and green blouse! I think this is a great post, really original take on the look show and great analysis on the current season!

  11. September 25, 2011 / 4:56 pm

    What gorgeous photos! This post is so amazing! I absolutely love the androgyny trend! xx

  12. September 25, 2011 / 5:05 pm

    What a great post! Love the pictures and you look amazing πŸ™‚ xxx

  13. September 25, 2011 / 6:01 pm

    Loving the look of the Dorothy Perkins collection!

  14. September 25, 2011 / 6:10 pm

    I really like the colour blocking and sparkly looks! x

  15. September 25, 2011 / 6:21 pm

    Amazing pictures. Hope you had fun at the show! x

  16. September 25, 2011 / 6:57 pm

    Sarah this post is awesome – it must've taken you ages!! I love the patterned pieces, and I'm intrigued to hear how impressed you were with M&S. Seems like they're trying to change their target audience atm?! Either way, I'll have to nip in and check it out πŸ™‚ x

  17. September 25, 2011 / 6:59 pm

    Wow it really does look like you had such a great time!

  18. September 25, 2011 / 7:13 pm

    Oh, i am just in LOVE with every piece! love it! love the distinct prints and the love how the colour blocking trend in still going! amazing!
    i love your shoes Sarah, you looked stunning!
    Krissy xoxo

  19. September 25, 2011 / 7:22 pm

    Those are some nice outfits. Congratulations on winning + thanks for sharing!

  20. September 25, 2011 / 7:23 pm

    I love that turquoise flouncy skirt. Wonderful review, and the collections are amazing.

  21. September 25, 2011 / 7:27 pm

    Loving this whole series Sarah, really informative & wonderful! I cannot wait to get paid so I can venture to Westfield and pick up a few new pieces. I love A/W!
    Ashleigh X

  22. September 25, 2011 / 7:42 pm

    Congrats on winning the competition looks amazing! And front row is even better!! Love the colour blocking trend too xxx

  23. September 25, 2011 / 7:56 pm

    Oh wow u and the other girls looked stunning… what an amazing show… Love the cloth and the pics, Good job =)

  24. Anonymous
    September 25, 2011 / 8:17 pm

    I absolutely love all the bold autumn colours and metallics! Thanks for checking out my blog! Hope you manage to find a faux fur coat soon!
    Tilly M x

  25. September 25, 2011 / 8:34 pm

    Thanks for sharing, hun! Looks like you got amazing seats and the photos look so pro! Nice one!
    I love the colours! I'm glad that AW11 isn't dominated by dull browns/greys.

  26. September 25, 2011 / 8:45 pm

    Amazing pics, it was definitely worth taking such a good camera with you, however big it was!

  27. September 25, 2011 / 9:31 pm

    great post! show much going on and i love thee turn out, there are heaps of people watching xx very well done!

  28. September 25, 2011 / 11:18 pm

    This is such an amazing post Sarah I loved it, will have to keep coming back to it I think πŸ™‚ also thank you for your tweet. Big love and the best of luck to you hunni xxx

  29. September 25, 2011 / 11:43 pm

    Wow, you got some brilliant photos! It's so nice to just be able to scroll through and take in all the colours and designs from your photos. The quality is so clear, must be a really good camera! x

  30. September 26, 2011 / 12:20 am

    What a fabulous introduction to your blog! I can't get enough of the sparkly or androgynous pieces…so fabulous! Wish I could have access to fashion like that in the States. sigh. Have a fabulous week! xoxo {av} | {long distance loving}

  31. September 26, 2011 / 6:04 am

    wow, i cannot choose which look is my favorite! but i really do love that gold dress! so sexy! hope that you have a great week!


  32. September 26, 2011 / 7:01 am

    lovely post! Loved all the pieces, specially the color blocking.x

  33. September 26, 2011 / 7:46 am

    I hope you had a lovely time at the Lookshow, from what you've told me via Twitter it was great fun. Thank you again for the comment on my blog, it was really sweet of you:) xo

  34. September 26, 2011 / 8:12 am

    these are great shots, prob the best ive seen so far. im loving that pink and purple printed dress and all the brights in general!

  35. September 26, 2011 / 9:41 am

    I love the way you put this post together, I had fun looking at it!

  36. Anonymous
    September 26, 2011 / 9:52 am

    it's strange but I love all of the outfits! they are fantastic!<3<3<3

  37. September 26, 2011 / 10:53 am

    Gorgeous photos! My favourite look is the one with the stripey top and braces in the androgyny section. So nice, those trousers are lovely!!

  38. September 26, 2011 / 11:30 am

    Such a great post, really wish I could've been there. You all looked lovely too, I love the shoes you wore πŸ™‚ xx

  39. September 26, 2011 / 1:50 pm

    I love the whole androgyny look at the moment. It's just so easy yet noneoftheless stylish! Perfect for all occasions as it can be dressed up and down!

    Great post and wonderful photos, thanks for sharing!


  40. September 26, 2011 / 1:54 pm

    It sounds like a cool experience. THe looks are great.

  41. September 26, 2011 / 2:17 pm

    Fabulous, Fabulous!! πŸ™‚ I love the trends and all the color and prints! It is so much fun!

    And thank you for your lovely compliment. My life is really not all that fabulous either! πŸ™‚

    <3 Kelly

  42. September 26, 2011 / 2:21 pm

    Amazing post! Great job reporting the event. I really love the oasis purple dress and the whole colour palette for A/W this year

  43. Anonymous
    September 26, 2011 / 3:42 pm

    this looks amazing, wish I could have been there with you girls! fabulous show indeed! xoxo

  44. September 26, 2011 / 6:00 pm

    Several of those outfits I love and I am clicking to find out where I can get them, some of the things are so amazing! πŸ™‚

  45. September 26, 2011 / 6:53 pm

    It was so fun looking through all these!! Thanks a lot for sharing xx

  46. Anonymous
    September 26, 2011 / 7:22 pm

    amazing collection and lovely colors!!

  47. September 26, 2011 / 8:51 pm

    Love this post Sarah! Feel like I was there with the pictures. They're amazing..and have my eye on some of the clothes now! Also spotted some peterpan collars in there! Our faves! I always think of you everytime I find something with a collar…!
    And I've probably said it before, but a fan of your gorgeous dress!x

  48. September 26, 2011 / 8:58 pm

    really brilliant catwalk post – so pleased you commented on my post so that I visited your blog! I now have an idea of how to wear those cool-but-tricky fake fur stoles… I'm following you now!
    stop by my page again, follow me back if you want to xx

  49. September 27, 2011 / 2:03 pm

    Love these looks, especially the blue jeans + gray top + black blazer … so perfect for semi-chilly weather and layering!

  50. September 27, 2011 / 3:01 pm

    all of those outfits look awesome! I love the colors in them!

  51. September 27, 2011 / 3:30 pm

    Love this post the pictures are amazing must have taken you ages to put it together πŸ™‚ I think my favourite look was the red lace dress with the bow belt X

  52. September 27, 2011 / 4:37 pm

    What an awesome post! Thanks for sharing this with us, you put a lot of effort in. I definitely feel like I was there πŸ™‚

    I'm really loving the colour block trend, if only I was so brave as to mix all those bright colours (especially in winter! I'm such a scaredy! why? πŸ™ )

    you look like you had a great time, and beautiful as always. (and you really deserved to be in the final five by the way!)

    Kyrie x

  53. Anonymous
    September 27, 2011 / 7:13 pm

    As much as I love all your look show posts (and you got some fabulous photos) I'm dying to see the goody bag post!

  54. September 27, 2011 / 10:22 pm

    Love your dress! Event looks amazing, can't wait for winter now! x

  55. September 28, 2011 / 1:32 am

    Wow you really rock for taking all these photos!! It's so amazing that you got to sit in the front row, and you are wonderful for sharing it with us. I love the little summary at the end as well. It must have been so inspiring to see all these new styles! x

  56. September 28, 2011 / 12:02 pm

    This is such a great post – Just favourited for future reference!

    You looked great too! xx

  57. September 28, 2011 / 4:37 pm

    Wow you took some awesome photos. You look so fab too in your white dress, shoes and signature specs! I'm loving all the colour featured in the show. Looks like you had a fab day and caught up with so many lovely people πŸ™‚

  58. September 28, 2011 / 8:33 pm

    Gorgeous photos, I am loving all the deep jewel colours featured in all the outfits!

  59. October 1, 2011 / 4:23 pm

    You are so lucky to have won that contest! You took some amazing photo graphs. My favorite outfit was the red lace dress. I'm loving the color palette.


  60. October 2, 2011 / 9:53 am

    oh wow, there are some seriously stylish looks here! and you look absolutely adorable!

  61. October 3, 2011 / 9:15 am

    great post ! You must have had so much fun =)

    xxx Vee

  62. October 3, 2011 / 4:20 pm

    amazing pictures – looks like such a fun day.

    i really adore your shoes in the first picture. xxx

  63. October 4, 2011 / 12:34 pm

    I love this type of event!!
    ItΒ΄s so funny and you allways obtain inspiration in it!

  64. October 12, 2011 / 5:28 pm

    Your photography and report is impeccable! So much love for your shoes too xoxoxo

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