As I said in my submission entry post that if I won the competition to sit front row at The Look Show then I’d blog about it in a way that makes the readers feel as if they were there with me. So the first thing I packed was the camera, and several camera lenses.

I was worried that I’d look stupid with carrying such a big heavy camera around but I wanted to take the good one with me so I could get some clear photographs. It was worth it as I managed to get some good snaps, and I have been excited to show you these images since last week!

So what’s fashionable this season? At the main event, many of our favourite high street retailers showcased key pieces from their A/W collection, highlighting what the key trends are for this season.Instead of putting them in to category of each brand, I have sorted them in to trends and each section will feature a few looks from each retailer (sorry that this post is image heavy, I didn’t want to split this one in to two parts as I am already blogging about the event in 4 sections, didn’t want to drag this out any longer either as I really want to show you everything in one go!).

(All photos in this post are shot by me at The Look Show A/W 11 for the use of this blog and for Look Magazine. The camera used here is a Nikon D90 with a Tamron 18-270 lens) 


A prominent trend that we saw on the Look Show catwalk this season was Androgyny. Vogue called this trend “Femi-man”, a mixture of boyish silhouettes with feminine details, neck ties and pussy bow blouses teamed with classic tailoring. Put your own edgy twist on it by wearing leather trousers, as shown by Mango and River Island. Sarah Harding from Girls Aloud was rocking one of the best outfits of the day with her androgyny blazer and ankle grazer tailored trousers.
Miss Selfridge displayed bold and bright colours, adding some vibrancy of jewel colours to your Autumn wardrobe. My favourite was the pleated midi skirt in jade green from Miss Selfridge. This season’s colour block trend is combined with Seventies Chic; Faux fur, feathers, flared trousers, maxi dresses with fluted sleeves and floppy hats. Dorothy Perkins styled up to this trend very well but this outfit from New Look was my favourite.
We were all pleasantly surprised by the collections from Dorothy Perkins and Limited by Marks & Spencer. Dorothy Perkins collection looks bright and fresh, whilst Marks & Spencer stuck with their classic shapes but managed to appeal to a more youthful market with the Limited line.


To see all the collection from every retailer that were involved in this year’s Look Show, you can find out more by going to the Look Website. You can also view the video of the catwalk here. Special thanks to Look Magazine for putting on a good show this year.

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85 thoughts on “The Look Show #3: Main Event

  1. Fantastic look show report!! well done, this looks like it must of taken hours!!!

    p.s not sure if i replied in an earlier comment but yes those earings were with my river voucher in the look booklet! xxx

  2. Im very glad you took a big camera, these pictures are great! They should pay you for these snaps 🙂 youve broken them down wonderfully too and the post isnt too photo heavy. I really love the femi-man look 🙂 its amazingg. Thank you for your lovely comment too, you are one of the nicest bloggers ever. You instantly cheer me up! I'll try again with Lara, hadnt realised just how busy she was 🙂 xxx

  3. Sarah this post is awesome – it must've taken you ages!! I love the patterned pieces, and I'm intrigued to hear how impressed you were with M&S. Seems like they're trying to change their target audience atm?! Either way, I'll have to nip in and check it out 🙂 x

  4. Oh, i am just in LOVE with every piece! love it! love the distinct prints and the love how the colour blocking trend in still going! amazing!
    i love your shoes Sarah, you looked stunning!
    Krissy xoxo

  5. Loving this whole series Sarah, really informative & wonderful! I cannot wait to get paid so I can venture to Westfield and pick up a few new pieces. I love A/W!
    Ashleigh X

  6. Thanks for sharing, hun! Looks like you got amazing seats and the photos look so pro! Nice one!
    I love the colours! I'm glad that AW11 isn't dominated by dull browns/greys.

  7. Wow, you got some brilliant photos! It's so nice to just be able to scroll through and take in all the colours and designs from your photos. The quality is so clear, must be a really good camera! x

  8. Love this post Sarah! Feel like I was there with the pictures. They're amazing..and have my eye on some of the clothes now! Also spotted some peterpan collars in there! Our faves! I always think of you everytime I find something with a collar…!
    And I've probably said it before, but a fan of your gorgeous dress!x

  9. What an awesome post! Thanks for sharing this with us, you put a lot of effort in. I definitely feel like I was there 🙂

    I'm really loving the colour block trend, if only I was so brave as to mix all those bright colours (especially in winter! I'm such a scaredy! why? 🙁 )

    you look like you had a great time, and beautiful as always. (and you really deserved to be in the final five by the way!)

    Kyrie x

  10. Wow you really rock for taking all these photos!! It's so amazing that you got to sit in the front row, and you are wonderful for sharing it with us. I love the little summary at the end as well. It must have been so inspiring to see all these new styles! x

  11. Wow you took some awesome photos. You look so fab too in your white dress, shoes and signature specs! I'm loving all the colour featured in the show. Looks like you had a fab day and caught up with so many lovely people 🙂

  12. You are so lucky to have won that contest! You took some amazing photo graphs. My favorite outfit was the red lace dress. I'm loving the color palette.


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