Blogging Tips: Promoting Your Blog On Social Media
Blogging and social media goes hand in hand, and although it might seem easy at first, there’s actually a lot of things to consider. There’s Twitter, Facebook, Instagram, Tumblr, Vine, Snapchat, Pinterest and more but if you’re a blogger, you don’t have to feel like you need to use every single one to begin with.
Sign up to the platforms you want to use and learn how to use it properly. Using social media is not only a great way to increase traffic to your blog, but it’s also a nice way to ease in to the blogging community and connect to potential readers.
Social Media Is Constantly Changes
In the early days, social media was quite easy, simple and straight-forward. You type what you were up to, and had a giggle with your friends over last night’s party photos – that was pretty much it. Now it seems like like the aim is to get more likes, shares, retweets, favourites, reblogs, repins…. The focus has definitely shifted to how we can engage and get more people to see our ‘content’? How do we work with the new algorithms? How does it benefit us as bloggers?
On the other hand, it can help us take advantage of what’s out there; these amazing social media platforms can be used as part of a marketing tool, a way increase traffic to your blog, a forum to talk to people who share the interests as you and to get instant, direct, real-time results.
Learning how to use social media and each platform can help drive traffic to your site and reach out to the right people. Here are some of my beginners guide on how to use my to help you promote your blog. I have focussed on my favourite three which are Twitter, Facebook and Instagram.
The Beginners Guide to Social Media
Use the same profile pic throughout all social media channels. If you change it on Twitter, change it on all of them. It’s just so that when people land on your profile(s), they’re not confused.
Include your blog link on all of your bios.
Get a good balance of promoting your content, engaging with other people and sharing news.
Be consistent in your tone of voice and the frequency in which you upload.
What works on one platform might not work on another. Learn what people want to see and tailor your content to match the channel.
Respond to all questions and queries in a timely manner.
Create a separate blog/business Twitter account to your personal one. This will keep things cohesive and less-confusing for your readers and for yourself too!
Tweet links to your new post. I tweet links to my new blogpost up to three times a day (afternoon, rush hour and evening) Don’t forget to use appropriate hashtags so that your tweets reaches out to more people.
Dig into your archive! Tweet links to your old content for your new followers or repurpose for existing ones.
Make use of the retweet button, share other people’s content as well as your own. They will really appreciate it.
Don’t send the same unsolicited tweets to multiple Twitter users. That’s not how you use Twitter and it can be considered as spam.
The key is not to give up. There has been many times when I’ve just wanted to get rid of my Page because it feels like a waste of time and that I’m talking to a brick wall. But Facebook likes a consistent frequency of posts and when they detect that you’re inactive, they will bring it upon themselves to push your content down (or keep it out of sight). Carry on posting on a regular basis and
hope for the best things should pick up.
Make use of Facebook’s schedule feature, you can plan your posts ahead and schedule them to go live at certain times.
Keep an eye on your wall for comments and questions. I don’t know about you but notifications doesn’t always pop up for new interaction (Facebook can be SO annoying!!!). I’m always apologising for replying late because I don’t see a comment until days later.
Facebook users don’t hold back, so be prepared for honest or harsh feedback. Don’t be disheartened, it isn’t personal. It’s usually because they don’t realise there’s a real person behind the page or they simply don’t think before they type. You can choose to respond or delete. It’s your page, you get to manage it the way you want.