There are just some brands out there who are simply amazing amazing AMAZING at what they do and Soap & Glory are one of them. They work hard and go to great length to get their brands and new launches noticed.
Soap & Glory Releases NEW Make-Up Products
To promote Soap & Glory’s cosmetics range, their latest press and blogger mailer was a GENIUS board game called GLAM SLAM. Such a fun way to capture our attention! Soap & Glory’s board game is a total throwback to the 90’s for anyone who remembers Dream Phone. I never got Dream Phone when I was little but apparently my sister did (I just don’t remember it, she obvs kept it to herself. We can’t play board games together as it always ends in a fall out, haha! Every single time!)
I am so glad that I received GLAM SLAM because it feels like a souvenir and reminder of my short (but sweet) time working at Soap & Glory HQ. The not-for-sale board game (sorry!) is designed to draw huge focus to their existing and newly launched make-up products.
GLAM SLAM a fun game where the aim is to to tick off at least one product from each category (eyes, face, lips, cheeks, and brows) and when you’ve got enough products ticked off the list, you‘re ready to land on the ‘Go To The Dance’ tile to…. go to the dance, and win the game! I couldn’t wait to play it with the girls, including my sister – get my game face on.
I’ve known for some time that they were launching a bunch of new cosmetic products but I couldn’t say anything until NOW. If you want to have a sneak peek at what’s to come, check out the new arrivals on Soap & Glory’s website. But keep scrollin’ if you want to see how I got on with some of the new stuff!
I was intrigued by this right from the very start. I wondered what the putty would be like and luckily, it’s nothing like the kind of putty I used to play with at Primary school! At the top of the wand is an angled, tapered brush that allows for absolute precision. And at the other end of the wand can be twisted off to reveal a small pot of soft wax, the ‘putty’. The idea is to dip the brush in to this pot and apply the putty to your brows.
I like the brush and I like how convenient it is. It had good staying power and is waterproof. It comes in three shades; Dark Choc, Brownie Points, and Love Is Blonde. I got it in Brownie Points which is the medium brown and as it’s pigmented, it was a tad too dark for me. I’m going to check out Love Is Blonde but I’ve got a feeling that won’t suit me. Ideally, I would like a lighter, grey-toned shade – but Brownie Points is fine to use on nights out when I’m wearing heavier make-up and need darker, more prominent brows.
Archery Brow Almighty*, £8.00
I don’t think I’ve ever used a brow crayon before! I haven’t used this yet because it’s in Love Is Blonde – suitable for blond/fair hair – BUT I have swatched it at the back of my hand. The texture is a nice combination of wax and creamy, somewhere in the middle!
I assume that this brow crayon would be great for someone who has thick, shapely brow and all they would need to do is fill in gaps. I have sparse brows and I worry that this brow crayon will give me cartoon brows. But having said that, I haven’t used this yet but I’m happy to buy the darker from Boots to give it a go!
Soap & Glory have launched three Highlight & Sculpt Cheek Sticks to help you contour and highlight with ease. Glow All Out (seen pictured above) is a champagne coloured shimmer, a solid stick shimmer version of Benefit’s High Beam. It’s also available in Love At First Blush which is a pink shimmer stick, and Wonderbronze, a shimmer bronze! All very subtle but buildable.
Sexy Mother Pucker Lip Gloss – NEW SHADES, £9.00
Soap & Glory released a new version/formula of Sexy Mother Pucker, their hero product. And this month, they’ve added a few new shades to the range. The one I got in my blogger pack is Coral My Buff, a sheer coral with some shimmer.
It has been ages since I wore Sexy Mother Pucker but it was one of the first things I owned from Soap & Glory when they it launched years and years ago. It still has that tingly buzz upon application and the new “super smooth” (ie. not-as-sticky) formula has a chocolate orange scent. I’m not sure if I like scented cosmetics but this one is not too bad. Once you’ve identified it as chocolate orange, it’s more acceptable!
See more of my blog posts featuring Soap & Glory.
What’s your favourite Soap & Glory make-up?
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14 thoughts on “Soap & Glory’s Launching New Cosmetics”
That boardgame is such a neat idea – and I have to say I never owned Dream Phone but had a friend who did and it was my favourite game EVER. But I bet no one much younger than us even knows what it is, so I hope they've got some bloggers in their late 20s/early 30s on board 😉 x
The highlighter stick looks gorgeous. I can't wait to get my hands on some of their new products. The board game is such a fun idea! x
Jodie // Jodie Loue
Ooh these new products look fab! Especially love the highlighter stick 🙂
The highlighter stick is a gorgeous shade.
I really like the Soap and Glory one heck of blot primer. The brow putty sounds intriguing. I love the look of the highlight stick 🙂 xx
I really wish my local Boots would improve its S&G stand as it literally has nothing on it and I'd love to try some of the new make-up products.
I agree that Soap & Glory really did a great job with that game – it's lovely when companies try their best to interact with their customers and mix things up! I'm seriously dying to try all their makeup bits, unfortunately they're not easy to get a hold of in the U.S. But I'll be headed to the UK in May so you can bet I'll be hovering near some S&G stands to check all their beauty products out! Definitely interested in trying a few of their brow products.
Cindy | http://www.cindyhyue.com
The brow brush looks so amazing and really convenient. Love it!
I just LOVE how affordable Soap & Glory products are. I can't believe the Highlight and Sculpt Cheek Stick is only £8. Bargain! X
What an amazing idea for a press box! I'd love to have a go at Glam Slam, especially with the Dream Phone concept! The new products also look super cool, love the sound of that highlighter! 🙂
Beauty from the Fjord
Oh the Archery Brow Putty Dip Pot & Brush looks exciting! The board game is possibly one of the cutest things I've ever seen!
Soap & Glory is one of my all-time favourite brands! Love the look of the cheek stick, fab idea x
Everything But The Kitchen
This is so cool and such an interesting marketing technique! I've always loved Soap & Glory's marketing campaigns xx
These all look seriously amazing!