Jerome Alexander Magic Mineral Powder – Beauty Review

Jerome Alexander Magic Mineral Powder
Jerome Alexander Magic Minerals, £9.99
I’ve never heard of Jerome Alexander before so when a press release popped up in my emails, I was rather intrigued! I quickly browsed though some of the products and it looked great, so that was a promising start!
It was, in particular, the Magic Minerals powder that was being pitched and I thought it looked nice from what I could see, it said that it would suit all skintones, and the pastel coloured dots looks pretty! I decided to go ahead and accept the offer of a sample to try.
When it arrived, I was surprised (and slightly disappointed, if I’m being honest) to see the product packaged this way. I can’t say that the packaging wowed me, it kind of reminded me of toy make-up that you can buy from Toys R Us, it looks like a product that is more targeted towards the teens than adults. But I knew that once I’ve stripped away the cheap looking cardboard and plastic, you would be left with a decent looking product! So… here goes…
See! It doesn’t look too bad, right!? 
For £9.99, the set comes with a brush and a sponge pad which will both come in handy but I prefer to use a brush with compact/pressed powders. I wasn’t expecting much from the brush but it’s actually not too bad! It’s softer than I thought it would be, it hasn’t shed and it’s the right size for swirling it into the powder. I like!
Jerome Alexander Magic Mineral Powder
The Jerome Alexander Magic Minerals claims to be an all-in-one, one-shade-suits-all type of powder. It contains foundation, concealer and colour correctors. As the name of the product suggests, it promises to work magic by covering blemishes, age spots, fine lines and balance out uneven skintones! As you can see, the powder has colour dots all over it. I’ve seen powders like this before at the beauty counters and I know that each colour performs a different “miracle”. 
Pink brightens pale skin and gives a glowing radiants. 
Mint green corrects the colour in dull complexions and conceals blemishes and marks. 
Lavender helps camouflage yellow and sallow skin. 
Yellow covers up dark circles and discolouration. 
Jerome Alexander Magic Mineral Powder
There is something about this that gives you an airbrushed blur. The ultra fine micronized mineral powder offers a light coverage which doesn’t feel heavy on your skin. As it’s such a lightweight powder, it doesn’t go on cakey either which is a bonus but applying too much can cause it to look ‘talcy’. 
I found that the shade matched my skin pretty well, it’s almost translucent. The coloured dots look pretty but they’re so tiny, I’m not sure if they’re doing all that much. It didn’t cover up my blemishes completely but it did brighten my face, covers redness, evens out my skintone and help set my make-up. 
It’s hard to think of this as a ~serious~ product when you know how it is packaged (I know, will I just let the packaging thing go already!) but first impressions count! Especially in the beauty industry! I don’t think that I would have looked at this if I saw it in the shops, I’d be wary of the quality. However, having actually tried it, I admit that it’s not as bad as I thought it would be. In fact, for £9.99, it isn’t bad at all! It isn’t a ground-breaking, new product, there are similar ones out there from the likes of Guerlain, Bobbi Brown, and Stila, but if you’re looking for something a little bit more purse-friendly, you might be interested in Magic Minerals.

I’ve also noticed that there are some reviews of this product floating around at the moment, they are doing the rounds. There’s a misunderstanding that this powder is natural and does not contain nasty chemicals. Obviously, the main ingredient is mineral oil (parraffinum liquidum) but I can confirm that the ingredients also lists two forms of parabens, an artificial preservative. Depending on who you talk to, parabens are controversially considered as a potentially risky with prolonged use, but the good news is that the company does not test any of their formulations on animals.

I’d say that this powder would work best on those with oily skin and a sallow complexion. Magic Minerals is available from Argos, Amazon and HighStreetTV for £9.99.


  1. 5th March 2015 / 12:58 pm

    Ditto on judging it on the packaging! Although seeing the product open makes me want to try it!

  2. 5th March 2015 / 2:39 pm

    The little pastel dots in the powder look so pretty! I definitely agree that the outer packaging doesn't look great, but the compact itself looks pretty nice! xo

  3. 5th March 2015 / 4:06 pm

    Those colourful dots are adorable. I love colourful stuff, which is why I spent a ridiculous amount of money on my Guerlain meteorites perles. Don't tell my mother she'll kill me. 😛

  4. 5th March 2015 / 5:30 pm

    Oh wow no that packaging is tragic. It looks like play makeup – so I totally get your griping! First impressions are key in this industry and someone needs to change that fast! Otherwise, it doesn't sound like a bad little compact, affordable and multipurpose. Plus the actual powder looks quite cute with the pastel dots. I might try it out at some point!

    little miss fii || Fii x

  5. 5th March 2015 / 5:37 pm

    I agree with you completely, packaging is very important, it's what grabs your attention. If I saw this in the shops I'd probably just walk straight past it. I'm always a bit dubious of all-in-one products like this, like you say the flecks of colour are so tiny can they really be doing that much? 🙂 xx

  6. 5th March 2015 / 8:08 pm

    I have this to try and am really excited as my oily skin really gets me down and am looking forward to seeing if it colour corrects xx

    Blonde Of Carbs

  7. 6th March 2015 / 5:05 pm

    To be honest the packaging makes it look like a JML product and I certainly wouldn't be buying anything beauty wise from them. I'm also not sure about the look of the coloured dots on the actual powder, it looks slightly like it's ill, but it's an interesting idea x

    Becky @ The Little Blog of Beauty

  8. 7th March 2015 / 3:21 pm

    I’ve been intrigued by this after seeing it advertised on TV, I do have to agree I don’t like the way it has been packaged as it does look cheap 🙁 This does sound lovely though, I like that it helps to bright, even your skin whilst setting makeup 🙂 Fab review 🙂

    Charlee XO | CharmedCharlee

  9. 8th March 2015 / 11:53 am

    This was exactly the opinion I had, without even have tried the product. I'm not a fan of all-in-one products and products that are for all skin types. I think everyone is different and everyone has different issues, if you want to cover your blemishes you have this, if you want to cover the dark circles you have that – how can this be put everything in one product? It is a bit shady. Anyway thanks for your review! 🙂

    Ana, A Policromia
    A Policromia no Facebook

  10. 8th March 2015 / 6:05 pm

    That packaging is AWFUL! Like the sound of this, I need a bit of a glow at the moment!

    Maria xxx

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