Jerome Alexander Magic Minerals, £9.99
I’ve never heard of Jerome Alexander before so when a press release popped up in my emails, I was rather intrigued! I quickly browsed though some of the products and it looked great, so that was a promising start!
It was, in particular, the Magic Minerals powder that was being pitched and I thought it looked nice from what I could see, it said that it would suit all skintones, and the pastel coloured dots looks pretty! I decided to go ahead and accept the offer of a sample to try.
When it arrived, I was surprised (and slightly disappointed, if I’m being honest) to see the product packaged this way. I can’t say that the packaging wowed me, it kind of reminded me of toy make-up that you can buy from Toys R Us, it looks like a product that is more targeted towards the teens than adults. But I knew that once I’ve stripped away the cheap looking cardboard and plastic, you would be left with a decent looking product! So… here goes…
See! It doesn’t look too bad, right!?
For £9.99, the set comes with a brush and a sponge pad which will both come in handy but I prefer to use a brush with compact/pressed powders. I wasn’t expecting much from the brush but it’s actually not too bad! It’s softer than I thought it would be, it hasn’t shed and it’s the right size for swirling it into the powder. I like!
The Jerome Alexander Magic Minerals claims to be an all-in-one, one-shade-suits-all type of powder. It contains foundation, concealer and colour correctors. As the name of the product suggests, it promises to work magic by covering blemishes, age spots, fine lines and balance out uneven skintones! As you can see, the powder has colour dots all over it. I’ve seen powders like this before at the beauty counters and I know that each colour performs a different “miracle”.
Pink brightens pale skin and gives a glowing radiants.
Mint green corrects the colour in dull complexions and conceals blemishes and marks.
Lavender helps camouflage yellow and sallow skin.
Yellow covers up dark circles and discolouration.
There is something about this that gives you an airbrushed blur. The ultra fine micronized mineral powder offers a light coverage which doesn’t feel heavy on your skin. As it’s such a lightweight powder, it doesn’t go on cakey either which is a bonus but applying too much can cause it to look ‘talcy’.
I found that the shade matched my skin pretty well, it’s almost translucent. The coloured dots look pretty but they’re so tiny, I’m not sure if they’re doing all that much. It didn’t cover up my blemishes completely but it did brighten my face, covers redness, evens out my skintone and help set my make-up.
It’s hard to think of this as a ~serious~ product when you know how it is packaged (I know, will I just let the packaging thing go already!) but first impressions count! Especially in the beauty industry! I don’t think that I would have looked at this if I saw it in the shops, I’d be wary of the quality. However, having actually tried it, I admit that it’s not as bad as I thought it would be. In fact, for £9.99, it isn’t bad at all! It isn’t a ground-breaking, new product, there are similar ones out there from the likes of Guerlain, Bobbi Brown, and Stila, but if you’re looking for something a little bit more purse-friendly, you might be interested in Magic Minerals.
I’ve also noticed that there are some reviews of this product floating around at the moment, they are doing the rounds. There’s a misunderstanding that this powder is natural and does not contain nasty chemicals. Obviously, the main ingredient is mineral oil (parraffinum liquidum) but I can confirm that the ingredients also lists two forms of parabens, an artificial preservative. Depending on who you talk to, parabens are controversially considered as a potentially risky with prolonged use, but the good news is that the company does not test any of their formulations on animals.
I’d say that this powder would work best on those with oily skin and a sallow complexion. Magic Minerals is available from Argos, Amazon and HighStreetTV for £9.99.