A Mascara The Hooks, Rolls, Lifts and Curls!

Benefit's Roller Lash Mascara, benefit roller lash, benefit cosmetics roller lash

Benefit’s Roller Lash Mascara

There is a lot of hype over Benefit’s Roller Lash Macara*! Ahead of it’s launch, I received a very exciting surprise parcel arrived a few days ago from the BeneBabes at Benefit Cosmetics. I got a bright pink vanity case which contained some eye products, a pink heart shaped mirror and a personalised sleeping mask. There was also a copy of ELLE Magazine with a luxe sample of Benefit’s soon-to-launch mascara, Roller Lash
Benefit have been putting teasers out on social media for many weeks now. It was announced at the end of last year that they would be launching a new product and beauty bloggers who got an exclusive preview called it a ‘game changer’. That’s exciting, right?! Everyone loves a game changer! 

Benefit's Roller Lash Mascara, benefit roller lash, benefit cosmetics roller lash, elle magazine
Last week, Benefit revealed that the very product they were talking about was a new mascara, Roller Lash, and that ELLE Magazine was going to offer it as an exclusive free gift for those who wanted to be the first to try it. 
The copies of the magazine are selling out really quickly, but if you get a come across the latest issue of ELLE Mag with Kiera Knightly on the front cover, grab a copy and you can trial Roller Lash before it is launches in March 2015.
Benefit's Roller Lash Mascara, benefit roller lash, benefit cosmetics roller lash,

It hooks, rolls, lifts and curls!

At this point, I bet you’re wondering what’s so special about this mascara and why it is set to be a ‘game changer’? Every aspect of Benefit’s Roller Lash is inspired by old-school velcro hair rollers. (This is visibly more obvious in packaging design of the full size version. 
The free gift included in Elle Mag is a luxe size sample). The function of the brush on this mascara is that it hooks and rolls your eyelashes just like old fashioned hair rollers – no heat required. Thanks to the clever design of the brush and the unique formula, it hooks, lifts and curls you lashes all on it’s own!
Benefit's Roller Lash Mascara, benefit roller lash, benefit cosmetics roller lash,
I’ve been trying it for the past few days and upon first impression, I am impressed. I can confirm that it DOES lift the eyelashes and opens up your eyes. The thing is though, my eyelashes are very straight (Chinese girl problems) so I don’t experience the curl effect from this mascara.
But I have seen it do it’s curly thing on other women’s eyelashes, so I’m not at all skeptical about the unique selling point of this beauty product. I just have very straight lashes which aren’t blessed with a natural curve, but as the mascara lifts the lash hairs in an upwards direction, I can still get away without using an eyelash curler. It’s clump-free and stays curled/lifted all day too!
As well as curling, Roller Lash also lengthens but it doesn’t add as much volume as I’d like. As I don’t have that many lashes, I tend to favour the volume effect mascaras, but Roller Lash is quite the novelty and it has been very well received by many that have tried it. If you want flirty lashes, the free gift sample that comes with the March issue of ELLE Magazine (£4) is definitely worth trying.
Benefit's Roller Lash Mascara, benefit roller lash, benefit cosmetics roller lash,
Benefit’s Roller Lash is priced at £19.50.


  1. 31st January 2015 / 3:48 pm

    *Runs out to the shops*


  2. 31st January 2015 / 4:29 pm

    What a cute package 🙂 The mascara sounds interesting although I'm sceptical that it could replace curling my eyelashes, I think that step makes all the difference! X

    Zandra // AZTEC DOLL Fashion & Beauty Blog

  3. 31st January 2015 / 4:40 pm

    I've heard a lot about this and well all want eyelashes curled so I might have to buy a copy of ELLE to try it out.

    Kelly's Journal

  4. 31st January 2015 / 4:56 pm

    Benefit's products are always so beautiful – I can't wait to try this!
    Beth x

  5. 31st January 2015 / 5:15 pm

    I've just bought a copy of Elle Magazine and I'm very excited to try this mascara out as I'm awful at using eyelash curlers!

  6. 31st January 2015 / 6:49 pm

    I pre ordered elle THREE TIMES and they didn't send it out or send another email so I am absolutely gutted for wasting my money, as with these things you really need to give them a go. I absolutely love benefit but they can be hit and miss xx


  7. 31st January 2015 / 7:24 pm

    You are the first person to actually explain what is so special about this mascara brush, thank you! I'm trying to hunt this magazine down.

    Beka. xo

  8. 31st January 2015 / 7:56 pm

    I completely understand the Chinese girl straight eyelashes problem 110%. So, I'm kinda excited for this mascara. 🙂

  9. 31st January 2015 / 8:46 pm

    Sounds ALOT like Maybellines The Falsies which has a similar effect, curling and lifting the lashes on application – one of my favourite 'going out' mascaras. It really makes my lashes look much fuller too, I still give them a curl but the overall effect has always impressed me!

    Sarah 🙂
    Saloca in Wonderland

  10. 31st January 2015 / 9:01 pm

    I really want to give this a go! I can't decide if i'll like it or not, but I have always liked Benefit mascaras.

    Antonia x | Fifi and the Diamonds

  11. 31st January 2015 / 9:16 pm

    My friend told me about this and said herself it seemed good, I didn't know much about it until I read your blog! Really intrigued me, will be purchasing Elle to give it a go myself.
    Your photos show the product well too btw 🙂

  12. 31st January 2015 / 10:30 pm

    I tried it today for the first time and loved it. My lashes are quite long and like you said yours are, mine are straight. Although they seemed to curl quite nicely with this! Can't decide whether it tops they're real though!


  13. 31st January 2015 / 10:31 pm

    I love Benefit mascara, They're real is the best and that eye mask is so cute!


  14. 31st January 2015 / 11:30 pm

    Ohhh now I need to find a couple of that Elle! Can't wait to try!

    xoxo Alice Rose

  15. 1st February 2015 / 11:12 am

    I feel you on the straight Chinese lashes… I've yet to find a really good mascara for reasonable prices (the price difference between here and over there is ridiculous, it can get up to 10 dollars more) that CURLS my lashes. This mascara sounds promising, but I don't think it's something for me (and it's not like I can afford a 20 pound mascara being a poor student lol).

  16. 1st February 2015 / 1:58 pm

    Hmm! As amazing as it sounds, I don't know if I would spend £20 on it! There are a few mascaras who have the same wand that are way cheaper; however you did say that the wand shape on the full sized version may be different so I'll have to wait and see! Great photography as always xxxx

  17. 1st February 2015 / 3:02 pm

    They sent you some great things. Finally got my hands on Elle so I've got my own sample to try, cannot wait!

    Beka. xo

  18. 1st February 2015 / 3:23 pm

    I got my mini with Elle magazine and used it for the first time yesterday. Really liked it! I like to wait a couple weeks with mascara to really test them out as they dry out a bit (I usually like them more after a couple of weeks for some reason!)

    Not sure I love it as much as 'They're Real' though, don't know how a mascara could top that one for me!!


  19. 1st February 2015 / 4:38 pm

    The last Benefit mascara I tried (along with everyone else in the country) was the They're Real! which was super disappointing, I was pretty hesitant to buy anything from the brand after that. This mascara might the perfect way to ease back into Benefit. Lovely review x


  20. 2nd February 2015 / 12:15 pm

    Gorgeous photos Sarah and that pink eye mask is super cute 🙂 I've picked up the mascara from Elle so will be sure to give it a whirl soon.

    Hanh x | hanhabelle

  21. 2nd February 2015 / 8:40 pm

    So glad Elle offered this little sample tube for us to try! I love getting to try new products out before they're officially released, and I love this mascara a lot. I also love that cute heart shaped mirror, I need that in my life!!

    Kate x

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