LOOKBOOK | Primark A/W 2014

primark pink coat, primark autumn winter 2014
primark a/w lookbook
primark autumn winter 2014
primark coat, primark autumn winter 2014
primark a/w lookbook
Primark Autumn/Winter 2014 Range

Bloggers, YouTubers and social media have changed the meaning of the word ‘lookbook’ but to me, it will always mean that exclusive, beautifully bound book that lands on the desk of a fashion editor or buyer. These days, with the rise of Internet and a consumer’s increasing thirst for more information, lookbooks are also revealed to customers and even used as a marketing tool. I think that’s great because for me, I love learning about how designers or brands come up with ideas and what the story is behind their collections. It also has the power to elevates the brand in to a totally different light.
Take Primark for example, they are one of those companies who uses a lookbook to strengthen their brand not only to editors and buyers but to us, the average joe! Hurrah! Their newest collection presented so perfectly, seeing how the pro’s have styled their budget brand really makes you want the clothes more. Call me a sucker but their ability to make their clothes look expensive, stylish and chic has hooked me right in and it has done for some time! It’s like the whole brand has been packaged differently and I kinda like it!
Their Autumn/Winter lookbook is very earthy but still quite fresh. It’s like a breath of fresh air on a crisp Autumn’s day – although admittedly, I’ve never been as fashionable as this on a walk in the countryside! 
So what else can we expect from Primark this A/W? There will be boxy 80’s shapes, 60’s silhouettes, Nordic prints and Slavic Folklore. I’ve already picked out my favourite pieces from the new collection which you can view here (but I’ve got a funny feeling I’ll be adding more to my wishlist in the next few weeks!) PRIMARK! SHUT UP AND TAKE MY MONEY!
Social Media Links
Follow Me on Twitter • Like My Facebook Page • Follow My Blog on BlogLovin‘ • Send Me An Email
Follow on Bloglovin


  1. 5th September 2014 / 7:11 pm

    Woah! Primark are constantly surprising me with their collections. I cannot wait to see some of these items in store 🙂 X

  2. 5th September 2014 / 7:15 pm

    Their collection is absolutely amazing, every year they up their game and I just can't wait to go in for a shop I haven't been in like 6 months xxx

    Blonde of carbs

  3. 5th September 2014 / 8:23 pm

    Oooh well hello high-fashion Primark!!



  4. 5th September 2014 / 8:39 pm

    Wow. This look book in incredibly strong and for a moment there couldn't quite believe it was Primark. I love autumn/winter look books and the different styles they take on. I'm so glad they've become more public than sat on an editors desk. Inspiring! x

  5. 5th September 2014 / 8:49 pm

    I never heard of a "lookbook" until I entered the blogging world. I guess that just goes to show how everything, even fashions, spreads faster on the internet to reach a more general audience.

  6. 5th September 2014 / 9:17 pm

    Primark really seem to be upping their game recently, this lookbook paired with their new collection highlight that even more! x


  7. 5th September 2014 / 9:40 pm

    I'm so excited for autumn winter clothes! I want that pink coat:)!xx


  8. 5th September 2014 / 10:31 pm

    Funny, my first thought was 'wow, it actually looks expensive!' Which of course, it's not, but the lookbook does a brilliant job of presenting it that way. 😛 I really loved the pieces you picked out in your other post, I'm definitely considering picking up a couple of items on my next shopping trip! xx

  9. 6th September 2014 / 9:50 am

    Sadly I only liked one or two things :/ I'll probably pass most of the things and trends.
    Take care*

  10. 6th September 2014 / 10:01 am

    can't believe this is primark! super cute x

  11. 6th September 2014 / 11:40 am

    I'm so excited to see this. I am literally so happy that 60's style is on trend at the moment and I can already see myself buying a lot from primark this season xx

  12. 7th September 2014 / 3:54 pm

    Love that dress in the third set of images, oh Primark how you are my fave! Nipped into store yesterday as some AW pieces are already out here and got a super cosy jumper! x

    The Little Things

  13. 7th September 2014 / 4:15 pm

    Those last two coats are amazing, think I need them

    Julia x

Leave a Reply

Your email address will not be published. Required fields are marked *