Baleeblu and Coolway Event | London

Tartan dress from Primark
What I Wore: Dress Primark / Trench Coat Miss Selfridge / Bag* Barratts / Shoes* Freed Of London
After spending a quick half hour shooting a video in Shoreditch, we hopped on to a bus and arrived at Oxford Street where myself and the other bloggers from all over Europe spent the day getting pampered at the Coolway store. I was straight up honest and told them that I’d never heard of the brand before (oops!) until now, but I was keen to know more! Coolway are shoe company who promises to offer comfortable and trendy shoes at an affordable price. It’s a youthful and fun brand. I looked around the shop before heading to the second floor where drinks and nibbles were being prepared. I was expecting something like a few sandwiches, cheese and pickle, but they put on such a yummy japanese/western fusion spread of sea bream sliders (this was SO good!!!), kimchi quesadillas, glass noodle salad, katsu chicken on a toasted sesame bun and wasabi chocolate brownie.
In terms of bloggers event, every little detail was planned to perfection and I really appreciate the thought that went in to it all. Hair stylist and make-up artists were on hand to help us look our very best for the WGSN Gala that evening and we even had our own chairs with our names on it! 
All of this was for the purpose of celebrating the launch of Baleeblu, a new online store which recognises the talent of independent designers and are dedicated in promoting fashion and textiles designers under one roof, with most items on there limited edition so there’s little chance of seeing someone else in the same outfit. The website is very new but I’d love to see more UK brands on there. Each country has their market and naturally, like most of you guys, the UK fashion style appeal to me more because it is what I’m used to. I took it for granted but I can see a difference in style, and now I feel I should appreciate the fact that London is one of the “fashion capitals” of the world. It will be interesting to see how Baleeblu develops, but having started the journey with them from the beginning, and seeing the work they’ve put into it, I’m excited for the plans they have in the future!
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  1. 7th November 2013 / 6:33 pm

    Your look is sooo pretty *-*
    And loved all the makeup displayed like that, so pretty ;____; <3

    please take care, have a nice day!*

  2. 7th November 2013 / 6:49 pm

    Your outfit is lovely, your jacket and dress combo is adorable. You always manage to look so effortlessly well put together. The event sounds so fun, I love your honesty btw! The food also looks and sounds amazing. I checked out the Baleeblu website, and I've already spotted a coat I have to have!

  3. 7th November 2013 / 6:51 pm

    You're making me regret listening to the boy and not buying that dress! x

  4. 7th November 2013 / 7:26 pm

    You look amazing in that dress! Never heard of the shoe brand, but those pastel doc martin rips off could be massive next summer x

  5. 7th November 2013 / 11:31 pm

    All those treats are making me hungry. Those shoes you took pictures of are awesome too. This sounds like such a neat event! You also looked adorable for it. I just love your plaid dress with the classic jacket.

  6. 8th November 2013 / 12:54 am

    Oh my gosh, those mini sliders look amazing.. I really love your outfit by the way, I doubt I could pull off a plaid dress like that!

  7. 8th November 2013 / 7:06 pm

    I love your outfit! And this event looks like the perfect mix of stylish and tasty! 🙂

  8. Anonymous
    9th November 2013 / 1:57 pm

    You look amazing and the food there looks so freaking tasty! Did you get your hair or makeup done at the event? I would've been straight over the get my hair played with (I suck at hair styles so any opportunity to get someone to create something awesome for me and I'm there!)

  9. 9th November 2013 / 3:45 pm

    You look so pretty, I love your dress and coat!!! The event looked lovely too xx

    Gemma // Miss Makeup Magpie

  10. 10th November 2013 / 12:47 am

    That event looks amazing and I'm dying over the pastel docs!

    Love the tartan dress, I've just dedicated an entire blog post to my new tartan obsession so feel free to check it out 🙂

    Smaz Says

    Sarah x

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