(image credit: LOOK Magazine)
It’s not every day you see yourself in a magazine!
I’ve been working with LOOK Magazine in their major Summer campaign in partnership with Malibu Rum, and it is my biggest blogger project to date. I hope I did them proud!
I feel so lucky to have been selected as their ‘go-to’ fashion and beauty blogger and I have been give my own little column in their double spread advertorial which ran for six issues in LOOK Mag! In addition, the brief included content creation too.
For Malibu Rum, working with bloggers was a new thing. And for me, this was certainly the biggest collaboration to date, so I was keen to impress the global brand!
I was so excited about it, but the work was embargoed which meant I couldn’t announce it until a certain date.
So, what did the collaboration entail? Well, the main part of it was to create social media content throughout the Summer. Malibu is THE drink of the Summer and the content surrounded sociable drinking occasions such as girls night out, garden party, festivals, barbecue, picnics, and so on.
My task was to come up with seventeen pieces of mini article social content which involved the latest fashion and beauty trends, based around these sociable drinking occasions.
My favourite is probably “The Perfect Pear” where I featured four pairs of green coloured wedges which would possibly go well with an outfit for a Summer’s day picnic with your BFFs, and what’s also perfect for that? A can of Malibu & Pear!
Along with the copy and the artwork that I created, these posts were uploaded to Malibu Facebook and Twitter. With almost 2million fans following their page, I was certainly anxious – we all know how straight-talking people on Facebook are!
As well as that, I was featured in six issues of LOOK Magazine. There was also a visit to Malibutique in Liverpool, conveniently for my sister’s hen party so that was a fun interactive experience.