A Shopping Experience At Jules B | Boutique Launch in Yarm


Two weeks ago, I was invited to the launch of Jules B latest store opening. I first became aware of the brand over a year ago when they tweeted about an offer on their Mulberry bags and I decided to make my first (and only) Mulberry purchase for a black and gold Tillie Satchel. After a bit of buyer’s remorse, I went back on their website to browse a bit more and to find out further information on Jules B. 

I am lucky enough to get invited to events, but not fortunate enough to be able to afford frequent impromptu trips to London. Every now and then, I get opportunities close to where I live and so when I was invited to the Jules B launch and was informed it would be within travelling distance, I made sure I RSVP’d attending! I was asked to cover the launch on my blog and this is the first of three Jules B blogposts. The next post will be about the beautiful clothes and accessories that the brand stocks. For now, though, I will introduce to you the brand and the store.

Even if you’re not living near a boutique, you can enjoy browsing from the website, everything they stock in the shop is also available online. They are based in the north, and have several shops around the area. The latest addition is located in Yarm, an affluent market town in Stockton-On-Tees. The lovely Emma from Jules B invited me along to the launch and I was excited to see the shop and browse the products the brand has got to offer. The decor is trendy and up-to-date, really feminine and fashionable. The checkout counter is gorgeous, and the wall feature quotes from influential individuals within popular culture and fashion industry.

We were shown around the boutique which has two floors and the moment you walk in, you get a real sense of high end fashion all around! Each rail is filled with this season’s collections from some of the best designers such as McQ by Alexander McQueen, Vivienne Westwood, Lulu Guinness, and Moschino’s Cheap and Chic line. I felt like squeeling like Carrie Bradshaw when I walked round and spotted the shoe section. It is like walking in to a massive walk-in wardrobe! I wanted to try everything on! I will feature some of my favourite items in my next Jules B blog post. For the evening, I wore a tunic from Topshop, biker jacket from ASOS, jewellery from my shop, and my Mulberry bag.

Fashions fade, style is eternal.” -Yves Saint Laurent



  1. Anonymous
    29th September 2012 / 3:51 pm

    your outfit is gorgeous hun ! especially the dress ! x

  2. 29th September 2012 / 3:53 pm

    Must have been such a good day out! You look hott!! Biker jacket loveee <3

  3. 29th September 2012 / 4:10 pm

    This sounds lovely. You're pictures are gorgeous! xx

  4. 29th September 2012 / 5:03 pm

    Those hats look fantastic!

  5. Anonymous
    29th September 2012 / 8:32 pm

    Brilliant post, enjoyed the pictures immensely. I wish so hard that one day I'll have my very own Mulberry!

  6. 29th September 2012 / 9:13 pm

    Oh, don't let me anywhere near this boutique – my bank manager would never forgive you 😉 It looks great and the pictures of you are gorgeous! Have a lovely evening and weekend. Bisous xo

  7. 30th September 2012 / 12:13 am

    You are so gorgeous!! I'm loving the boutique, it looks so quaint and shabby chic!

  8. 30th September 2012 / 10:44 am

    Wow! This looks amazing!

  9. 30th September 2012 / 2:04 pm

    Awesome photos 🙂 It's cool you get to cover events like these~ The place looks so nicely decorated. Love your motor style jacket too ^_^

    Joyce @ carouselstreet.com

  10. Anonymous
    30th September 2012 / 5:56 pm

    What a gorgeous boutique! And nice to see a really high-quality place in the North East.

  11. 30th September 2012 / 10:47 pm

    OH geez, way too much loveliness going on here in these photos 🙂 Lucky lady!



  12. 1st October 2012 / 2:31 am

    i love your style — you look so chic in a nerdy glass!

    Also — i've been trying to do something like that outfit for ages… but i can't find the perfect dress to wear under my (p)leather jacket T.T


  13. 1st October 2012 / 12:34 pm

    This looks lovely, I love seeing high end fashion up close!

    Maria xxx

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