Why I Started Blogging | My #LookShowWSC Competition Entry

Why I Started Blogging | #LookShowWSC Competition Entry

Blogging is relatively new to me. I started this blog only three years ago with a different vision, I didn’t mean to turn it in to a fashion blog, that’s just a very happy accident.

However, fashion is something I have always had an interest in, even at a young age. Dressing up in mum’s clothes, clip-clopping in her shoes, wearing her bags and stealing her make up! We’ve all done it, girls! I could go on all day about how much I love clothes and shopping, but instead, I will take a different approach by telling you how I took my interest in fashion to a different level and why I should be given the chance to blog at the front row at A/W 11 Look Show (#LookShowWSC).

During secondary school, I had made my mind up that I wanted to use my interest and turn it in to a career. I wish I was good enough at maths so that I could be an accountant, or wish I was smart (and brave) enough to become a doctor, or a nurse so that I could help people. But I found my place and that place was fashion.

I was always realistic with my goals. After all, fashion is one of the biggest global industries. The two things that I had an interest in were learning how businesses work and of course, fashion! So I took business studies and textiles for my A-Levels, then I went to study National Diploma BTEC in Fashion Design at college, which led me to complete a degree in Fashion Marketing at Northumbria University. To me, fashion is more than clothes and shopping. For so long, (8 years to be exact) I have enjoyed learning about how the fashion industry works. 

So, why should I be chosen to blog about Look Magazine’s fashion show? From my experiences within both my fashion marketing degree and running my own business, I understand commercial fashion from both side of the fence (as a consumer, and from inside the industry). This has allowed me to have a more in-depth analytical view of how fashion is communicated and marketed to the public. I have an understanding of how to interpret an end-to-end concept and it helps that I have the technical knowledge and a strong appreciation of how a garment is made.

In addition, I know how blogging works. Having my own business and speaking from the brand’s point of view, I understand how to work with bloggers. And as a blogger myself, I know how to work with businesses on a mutual beneficial collaboration. It is paramount that I show things on my blog posts that are interesting and aesthetically pleasing for everyone to read. And as you have noticed, I am very meticulous with the photography.

If I was given the opportunity to blog for Look Magazine’s fashion show, I would absolutely ensure that I would do it justice. I would want to make it feel as if my readers were right there with me!

I’m very dedicated and determined, and I put 100% in to everything I do, I wouldn’t settle for anything less than perfect. I always make sure that I engage with other bloggers and that I interact with everyone no matter who they are. 

Finally, to conclude my entry to the LOOK Magazine blogging competition, I would absolutely love to take this opportunity to show you that I truly have a “passion for fashion” (my uni tutors would kill me for using that phrase!). Below are a few images of my own work to show the skills that I have acquired in the many areas of fashion, in hope to demonstrate that I would be a good candidate!

(All images featured in the post are original artwork and photography are created, illustrated and shot by me and are part of my fashion portfolio. Please don’t take the images, edit, copy, reproduce or duplicate them.)



  1. Anonymous
    11th August 2011 / 12:32 pm

    Sarah, had no idea you were (are!) such a genius! These are AMAZING. Good luck, if you don't get through I'll be *flabbergasted!

    ramz and the flock

    p.s See, you even have me talking nonsense, haha.

  2. 11th August 2011 / 12:33 pm

    This is a fab entry! Good luck lovely 🙂 x x x

  3. 11th August 2011 / 12:41 pm

    Love it 🙂 I was kinda into fashion growing up but at the same time I loved climbing trees lol. I loved designing outfits on paper (although I couldn't really draw so they never looked quite right!) I also learnt to machine sew quilts and things like that – it's just in the last year that I've started sewing clothes. So somewhere along the line it didn't really go together – then I was a bit chunky to wear cool fashionable clothes and would hide in jeans and a hoodie.

    I think I'm finding my girlie streak again but still trying to gain the courage to wear dresses to work without feeling like I'm over dressed. Also I'm waiting for winter to come back to I can wear tights under the dresses rather than showing off my legs.

  4. 11th August 2011 / 12:52 pm

    WOW. This puts mine to shame, I don't think I have written enough :/ all your work is amazing x

  5. 11th August 2011 / 1:02 pm

    I definitely think you are a deserving contender and wish you the best of luck. You really know the industry inside out! I love your blog and FYI- I took a photo of the 'personal style' pic that shows you in numerous outfits, on my fone to take as inspiration when I'm shopping 🙂 xx

    Visit The Other Side Of Cool
    Tweet me! @othersideofcool

  6. 11th August 2011 / 1:06 pm

    Love this 🙂 I knew this entry would be a good one! Good luck, sweetie xo

  7. 11th August 2011 / 2:45 pm

    Wow, good luck!

  8. 11th August 2011 / 3:40 pm


  9. 11th August 2011 / 3:54 pm

    you're so incredibly talented!

  10. 11th August 2011 / 4:08 pm

    Stunning entry!

  11. 11th August 2011 / 5:11 pm

    Wow~!! Love your designs, that dress you created is amazing!
    I did textiles in school and college and I miss it now, it was so fun 🙂

    You are really talented ^_^ <3

  12. 11th August 2011 / 5:18 pm

    this is a rediculous amount of effort. If you dont win i will be astonished. Good luck sweets xxx

  13. 11th August 2011 / 5:27 pm

    I hope you get the chance to blog for Look!

    I'm currently studying Fashion Design at uni and we've just been given our new briefs.. I've kept putting off, but your images have just inspired me SO much to get started with it! Thanks!! Hahah. LOVE your design and research boards especially!

    Quick question – Which program do you do your flat design views on? I hate the one I've got atm!

  14. 11th August 2011 / 5:36 pm

    well I am proud to call you my friend (even if online) our cats would be good friends too! xx

  15. 11th August 2011 / 6:20 pm

    Wow- what a portfolio, you're one super talented lady missy! 🙂
    Lots of luck with the Look comp, you deserve it.

    Florrie x

  16. 11th August 2011 / 6:24 pm

    oh wow! i've entered but I so want you to win, didn't know you are so talented! I absolutely adore the fashion illustration! good luck xxxx

  17. Anonymous
    11th August 2011 / 6:30 pm

    Wow ! This is such a delightful post. You are VERY talented and I wish you all the luck I can with the competition ! I especially love the fashion illustration pictures above. They are such clean images and really jump out at you.


  18. 11th August 2011 / 6:42 pm

    thanks for your comment hun :], love this post, good luck i know so many people have entered it so nerve wrecking haha :]

  19. 11th August 2011 / 7:15 pm

    You talented so and so! Seriously wishing you lots of luck. Love the drawings and of course, your personal style is super cute and I would LOVE to swap wardrobes (please?!) 😛

  20. 11th August 2011 / 7:18 pm

    This is an amazing entry – good luck! x

  21. 11th August 2011 / 7:30 pm

    I love your style of illustration, you are SO talented!


  22. 11th August 2011 / 7:57 pm

    Just found your blog and I must say these are all great and you have talent, girl!!! I wish you the best of luck.


  23. 11th August 2011 / 10:20 pm

    Love this post- so inspirational. I want yellow nails now.

  24. 11th August 2011 / 10:48 pm

    wow, this post is amazing, how did you create the illustrations.
    as always, thank you for the comment on my blog lovely

  25. 11th August 2011 / 11:25 pm

    Amazing post Sarah <3 x

  26. 12th August 2011 / 12:08 am

    Hey Sweetie,

    I am glad you chose to follow your dreams, it's very heartening and very inspiring.

    I hope that your shop will grow in profit and stature year after year too! 🙂

    The Cat Hag

  27. 12th August 2011 / 7:26 am

    Good luck with the Look competition – I have heard about it on someone else's blog too. You are such a great candidate for it, you have lovely style and you obviously know a lot about the industry – so good luck!



  28. 12th August 2011 / 8:20 am

    all ur ideas????? thats talent babe..wowwwww
    mkes me almost nt wanna put a link of my blog on lool

    bt really amazing stuff..
    do visit my blog… and follow 🙂

  29. 12th August 2011 / 3:33 pm

    Good job. I love your drawings!

  30. Anonymous
    12th August 2011 / 4:32 pm

    Awh these artworks are really lovely, talented lady! Great designs. Really love the bra designs!

  31. 12th August 2011 / 4:38 pm

    love all of these photos! they are so cool 🙂

    xo Julia

  32. 12th August 2011 / 5:13 pm

    these pictures are beautiful! Love all the drawings and man you are TALENTED pretty lady!!

  33. 12th August 2011 / 7:19 pm

    Lots of good luck being sent your way. Your illustrations are amazing. x

  34. 12th August 2011 / 8:09 pm

    Sarah, I just have to agree with everyone else: you are absolutely spectacular. I simply couldn't imagine someone being a better pick for the Look Show contest! You have an almost scary range of talents, and your personality shines through in every single one of your many skills. You have my full support and I'm keeping my fingers crossed for you – not that I think you need it!

    Much love,

  35. 12th August 2011 / 9:23 pm

    thanx for the comment.. it would be lovely for a follow 🙂

  36. 12th August 2011 / 10:35 pm

    Thank-you for your comment 🙂

    1- I LOVE this nail polish
    2- I LOVE your rings 🙂
    3 – You have GREAT personal style
    4 – Your skills are awsome 🙂

    I do fashion phtography at uni and I am dying at the moment because my SLR is broken 🙁
    I can't wait to start shooting again!

    P.S if you have any tips about blogging feel free to share them with me :)))) I'm pretty new to blogging on a regular basis and any help would be AMAZING!! 🙂 (as i <3 your blog :))


  37. 13th August 2011 / 8:32 am

    Love the way you write your post! With pictures and draws! It's amazing 🙂

  38. 13th August 2011 / 1:53 pm

    i wish you the best of luck!!!

    I am very sure you will nail it!


  39. 13th August 2011 / 3:58 pm

    Such a great post! Good luck, not that you need it!

    Carmen Ri.

  40. 13th August 2011 / 4:50 pm

    oooh great post!!
    some fantastic work


  41. 13th August 2011 / 5:53 pm

    I love everything here!!! You are amazing! GOOD LUCK! XXX

  42. 13th August 2011 / 6:48 pm

    Fantastic entry!! Your illustrations are incredible too- best of luck 🙂


  43. 13th August 2011 / 7:10 pm

    Those illustrations are incredible! Good luck ox

  44. 13th August 2011 / 9:25 pm

    woow! this is probably one of the best look show entries I've seen on the blogasphere – certainly different, stands out ! Love all your work though girl! Keep up with everything that your doing 🙂 X

  45. 14th August 2011 / 5:43 am

    Woooh this is so interesting!
    Amazing things dear, the paper skirt is brilliant!

  46. 14th August 2011 / 6:20 am

    You should soo be chosen, i was thinking of entering but now no cos of this entry hahaha 🙂 xxxxx

  47. Anonymous
    14th August 2011 / 10:52 am

    Woww. I definitely think you deserve to get the chance to blog front row for Look. After seeing your art and designs and illustrations, I'm in awe. I think they're beautiful and I definitely think your style of blogging would do it more than justice.
    Good Luck!


    Jamilah X

  48. 14th August 2011 / 3:40 pm

    im going ccrazy over this post. im a fashion student too and i've lerned about all thats in the post but you brought it to a whole new leveL! i haven't followed anyone in a long time but im follwing you!

  49. 14th August 2011 / 5:23 pm

    Your work is stunning, I really hope you are in with a chance – you should be!

  50. 14th August 2011 / 5:56 pm

    Thank you for saying i should enter but i just read the terms and conditions and you have to be over 18…. im only 17 🙁 next year eehhh, or maybe take me along as ur friend? hahahahah! xxxxxx

  51. 14th August 2011 / 6:12 pm

    Best of luck to you, i'm in love with your style and ideas 🙂 xx

  52. 14th August 2011 / 6:27 pm

    You are so so talented and I love this post! 😀

    Maria xxx

  53. 14th August 2011 / 7:45 pm

    Do you have any idea how beautiful all of this is?! You are sooo talented!

  54. 14th August 2011 / 8:11 pm

    All entries will def be considered. Yours has been seen on twitter too. Don't worry! Best of luck x

  55. 15th August 2011 / 4:48 am

    Hello, thanks for dropping by my blog. I'm your new follower. I hope you follow me back. 🙂

  56. 15th August 2011 / 6:24 am

    Sarah, you absolutely should be in the front row! This whole post illustrates your talent and passion and I don't think they can ask for anyone better! I will keep my fingers crossed for you, I really hope you'll get picked. Your drawings and ideas are just fab. Bonne chance, bisous xo

  57. 15th August 2011 / 8:15 am

    Excuse me while I go all camp and say "Oooh gurl, you talented!" Good luck in the competition Sarah! Really hope you win!! x

  58. 15th August 2011 / 1:25 pm

    wow. I've never seen so many blog comments! I'll add my thoughts anyway – I love your entry, it's by far the best I've seen, without a doubt. I think you're very talented and I love you illustrations!

    Madison @ http://www.sex-shopping-and-chocolate.com


  59. Anonymous
    15th August 2011 / 2:29 pm

    discovered your blog through the Looks blogging comp. I did enter as well and used the same phrase "passion for fashion" and my teachers would have killed me as well. 😉 I really like your blog and am a new follower noe! Good Luck!

  60. 15th August 2011 / 5:26 pm

    Such a talented lady, you definitely deserve to win – best of luck! 🙂 xxx

  61. 15th August 2011 / 8:40 pm

    w.o.w! your artwork and mood boards/look book type images are fantastic. Such an amazing entry! Good luck 🙂

  62. 15th August 2011 / 9:18 pm

    This looks like an awesome blog. I'm definitely following you, I'm glad you commented on mine!


  63. 15th August 2011 / 9:27 pm

    This is such a brilliant post. My God you're talented. I'd love to have half of the talent you have.

    Sarah Betty xx

  64. 16th August 2011 / 12:38 am

    I absolutely love your passion for fashion. You are such an inspiration to aspiring bloggers. I love your personality, your drive, and your wit. You're fantastic.

    Twitter: @GlamKitten88

  65. 16th August 2011 / 8:12 am

    Well I might as well delete my Look Show Entry now ;). You are ridiculously talented. Best of luck!

  66. 16th August 2011 / 8:58 am

    I just stumbled upon your blog via Diamond Canopy, and i have to say, i'm glad i did=) YOu got a great blog going on here and i really like your style!

    Will definitely be back again, Sarah:)


  67. 16th August 2011 / 9:53 am

    This post is amazing, the pictures are so great and I love your graphics! 🙂
    Have a nice day

  68. 16th August 2011 / 10:33 am

    Gorgeous post! So much effort gone into this! Stunning illustrations!
    Thank you for your comment also!
    Have you ever heard of Africa Fashion week? Its brand new and will hopefully be hitting the magazines soon!

  69. 17th August 2011 / 5:16 pm

    So creative and talented, loving your artistic skills! Good luck with everything! x

  70. 18th August 2011 / 10:06 am

    I love all of your work, it's amazing! Good luck I'm sure you'd be amazing blogging from the front row 🙂 xx

  71. 18th August 2011 / 10:53 am

    You are brill! I had no idea you were such a Renaissance woman! This is truly fantastic, as are you- bestest of luck to you!! xxx

  72. Anonymous
    19th August 2011 / 9:51 am

    Nice entry. Glad I've now discovered your blog – it's lovely! Gorgeous outfits you have! Good luck lady. Love FashionBratt x

  73. 21st August 2011 / 10:09 am

    love that's a lot of pretty things !

  74. Becky Fothers
    24th August 2011 / 8:20 am

    Wow this is amazing Sarah!! I am blown away you are sooo talented!! Vote for you! xx Becky

  75. 24th August 2011 / 10:57 pm

    Wow are you some stiff competition! Haha 🙂 Your images are really impressive, I love them! It's amazing to hear about how much knowledge you must have on this subject, you are definately front-row worthy! Congratulations on making the top 20 and good luck for the final 5! 🙂

  76. 30th August 2011 / 11:10 am

    Just stopped by from Twitter to have a look – this is incredible 🙂 I'm a new follower for sure!

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