Tuesday, 2 December 2014

Work Life • Working At A Photoshoot

hero and cape clothing, quirky tshirts, cool tshirts

Graphics, Illustration and Screen Printed Clothing from Hero&Cape


Sometimes, when I've worked so hard on something, I find it really difficult to talk about it on the blog because it's scary to put yourself out there incase people criticise it. I'm all for constructive criticism from people I work with because I kind of thrive on that type of feedback in order to improve, it drives me. We're all in it together and only want the best for each other.

But outside of that working environment, I feel that personally, if I've got the choice, I need a cooling off period after a project has been signed off (and probably launched for months) before I'm comfortable enough in talking about it to other people. 

screenprinted tshirt, uk clothing brand, small british fashion brands
fast food fashion trend, fries tshirt, quirky tshirts

You see, I treat all projects (no matter the size. Size doesn't matter...) like a baby and when you're in the zone, it can take a long time before I can take a step back and "de-sensitise" from it. I blogged very briefly about the time we spent in Manchester shooting Hero&Cape's A/W lookbook, these were just quick behind-the-scenes photos I took on set.

I ended that very blogpost by saying that I'd share the lookbook images and I have been meaning to blog about it and give an insight on what goes on at a photoshoot with an independent clothing brand. 

...But I kept putting it off! Partly because I like to keep blogging and working separate, but also because of the factors mentioned above. We're actually about to work on next season's collection (which I'm really excited about!) and I've only just got round to doing this blog post about A/W!! 

But it's fine... it's still Winter and these photos are still part of their current campaign!

hero and cape clothing, hero and cape tshirts, streetwear

Some people know that I used to run my own online shop and might mistake in thinking that Hero&Cape is my new venture, but it isn't mine. I can't take any of the credit here.

Hero & Cape are a British streetwear clothing company with a strong focus on traditional printing and quirky illustrations, and I work for them on a freelance basis, usually before they launch a new collection. 

tshirt model, quirky tshirt brand, awesome tshirts

We always take on a new challenge (or risk) with each one and it almost always pays off. This time, we left it in the hands of a bunch of fashion bloggers and it paid off. Although I was nervous about it, I had no doubts in my mind that we would end up with good results! 

The AW lookbook is shot in Manchester City Centre, which I've grown to love more and more! Our photographer was fahsion blogger, Jefferson, who blogs at Schoolboy Couture. We also had two models as the face of the campaign, one of them is a blogger at Five Foot Four Fashion, and the other has been in music videos with the likes of Jess Glynne, Lily Allen and Union J. 

uk streetwear clothing, uk clothing label, tshirt label, tshirt brand, manchester fashion

We had a lovely make up artist, Lucy, who did an amazing job! All of them were amazing to work with! And then I did shot and edited the video and all of the social media bits and bobs for it. With it being a small company, we had a lot of freedom in the creative direction but we all worked all day as part of a team to achieve the best results as possible.


As written in one of Hero&Cape's blog updates, everyone took a leap of faith and the hard work paid off! If you or you know of anyone who would like to front our future collections, please feel free to get in touch. 

There are two photoshoots per year and we are always looking for fresh looking models, make-up artists, photographers, stylists and anyone who wants to be behind the scenes for work experience. These are paid opportunities, so if you'd like to work with us in the future, please do not hesitate email in and to introduce yourselves!

male model, hand knitted beanie, cool beanies

The guys at Hero&Cape have also collaborated with TruffleShuffle which is pretty exciting! The capsule collection is exclusive to TruffleShuffle and the t-shirts was inspired pop culture we loved as kids in the 90's so some of them will bring back memories! I particularly love the Kenan & Kel Orange Soda t-shirt, it's brilliant and makes me laugh every time I see it!

Finally, a little heads up for those who might be interested in some of the tees, there may be a flash sale next week for one day only. But follow Hero&Cape's on Twitter and Instagram because it will be announced on there!

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11 comments

  1. Love the lookbook images, anything with pizza on is 100% a winner! You guys should be very proud, the hard work has definitely paid off :)

    Sarah | Sequin This

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  2. Well done! The collection and photos look great. I love the beanie :) X

    THEFASHION-JUNKIE

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  3. I absolutely love this photoshoot - pictures are incredible piece of work! :)
    Muilo Burbulai

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  4. Gorgeous photos. So many good independents in Manchester, I love wandering around there and discovering new places.
    Cx
    charliedistracted.com / Bloglovin

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  5. Love the post! Xx

    http://wiltedxfaded.blogspot.co.uk/

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  6. I don't blame you for wanting to keep blogging and work separate, but it's always nice to see what other bloggers are working on away from the blogging world. Be proud of your work, love, it looks great.
    Rubi | The Den

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  7. amazing collection!!! lovely there shirts!! :)

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  8. Hey!
    I really like your Blog :) Nice Photos! Do you want to support each other
    and follow via GFC? But only if you like my Blog too. Lets stay in touch :)

    Greetings Sophia xx
    www.sophias-fashion.de

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  9. Woah this is such a cool lookbook, I would love to go behind the scenes on a shoot like this. Nice work <3

    The Quirky Queer

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  10. sounds like so much fun! nice job:) I would love to be involved in something like this! too bad I'm all the way in tokyo:(

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  11. Wow, this is so amazing and I love to see what you do when you're not blogging. I remember the launch of HC and it's great to see it doing so well.

    Sarah Betty xx
    http://sarahbetty.co.uk

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